Around this time last year, I reviewed the 2015 vintage and told the story behind Concha y Toro’s flagship brand, Casillero del Diablo Devil’s collection. It is a story worth telling again and so fitting for this time of year!
Don Melchor Concha y Tora founded the vineyard in 1883. Legend has it that more than 130 years ago a ship set sail from Bordeaux carrying a cargo of precious vines. The ship landed in Chile where the grapes were turned into a mysterious wine. The wines were locked up for safekeeping but continually disappeared from the cellar. So in order to stop the theft of the wine, a rumor was spread that the devil lived in the cellar. Everyone became terrified and some people claimed to have seen the devil. No one was ever able to solve the mystery and Don Melchor Concha y Toro continued to enjoy his wines. To this day, it is known as the “devils cellar”.
Casillero del Diablo means “devils locker” in Spanish. The cellar is located in Pirque, close to Santiago. The “devil” logo is on every bottle.
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